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Four ways to work together.

I already speak the language of regulated, high-stakes products, NDIS marketplace mechanics, banking compliance, inclusive design and using AI to speed up validation without cutting corners. I'll still learn about your product and users, but I can ramp up quickly.

Melanie Coogan

Pilot Launchpad

A rapid pilot audit for grant or pre-seed funded founders racing toward a pilot, vibe-coding or working with a dev agency, who need to know their first users will stick before the runway runs out. I review what you're building and how you're testing it, then tell you plainly what works and what doesn't, based on pilots I've watched succeed and fail.

What's included
  • Scope and turnaround agreed upfront, before we start.
  • A single session, not an ongoing engagement.
  • A clear outcome: a tactical roadmap or a definitive build decision.
  • A short written brief you can act on afterward.

Short Engagement (2–4 weeks)

A short, focused sprint for founders facing a hard deadline, an investor review or a stalled roadmap, who need to untangle complexity and get execution-ready right now. I ask the right questions early to solve the specific bottleneck, shaped around your product and your numbers.

What's included
  • An investor-ready narrative or validated product strategy.
  • Clear alignment on what success looks like, scoped at kick-off.
  • AI-assisted market and competitor scans done fast, so you can move quickly on decisions.
  • Direct weekly working sessions with you and your team.
  • Stress-tested to withstand harsh investor questions.
  • Compliance and inclusive design built directly into your process.
  • A documented framework that stays with your team after handover.

Fractional Support (Ongoing · 1–2 days/week)

For scaling teams juggling multiple squads, process breakdowns and high-stakes architecture decisions, who need senior product judgment without a full-time CPO commitment. I embed as senior product leadership, bringing that judgment directly into your team's rhythm on a part-time basis.

What's included
  • Day-to-day product decisions and escalations, not saved for a quarterly check-in.
  • Mentoring early PMs, designers, and founders wearing the product hat.
  • A regular cadence for user feedback and metrics tracking.
  • Accessibility and inclusive-design standards built into everyday decisions.
  • Deciding where AI actually fits your workflows and product processes.

Workshops and Masterclasses (Half day)

Hands-on sessions for founders, teams, accelerators or cohort programs who need real-world product thinking, covering things like fast problem validation, journey mapping and design thinking. I draw on products I've actually built, including what went wrong.

What's included
  • Tailored to what your cohort actually needs right now.
  • Real examples drawn from products I have actually built.
  • Founders leave with something they can execute the next day.

Not sure which fits?

A 30-minute discovery call is usually enough to point you in the right direction.

Let's talk through your options (opens in a new tab)